Something about me
On this page I talk about my professional experiences and my skills. A bit like my CV but in a more anecdotal way. I also mention the old internships because as the wise man says "everything is useful".
October 2006 - March 2013
November 2012 - January 2013
November 2013 - August 2014
April 2014 - March 2015
January 2015 - March 2015
July 2015 - October 2023
December 2017 - February 2022
November 2023 - Today
The university years
I chose Communication because I was fascinated by the advertising language. At the Università degli Studi Suor Orsola Benincasa I got a Bachelor's degree in Communication Studies with a thesis on the 2008 economic crisis and a Master's degree in Public and Business Communication with a thesis on Heritage Marketing. My first internship is at the university radio, where with great satisfaction I choose the song that will inaugurate the broadcasts.
The Dubliner
My first experience abroad is in a fancy place. With the Erasmus Placement program I had the opportunity to work at the Italian Institute of Culture in Dublin, the cultural office of the Italian embassy in Ireland. I gave my support to communication activities, event organization and secretarial activities.
Lessons learned: working with the public and language proficiency.
For the research
At the A. Cardarelli hospital in Naples I workes as a Communication and PR Specialist. The centre deals with scientific research and surgical training. My main activities were the management of all communication activities and support in the organization of national and international events.
Lessons learned: event management and problem-solving.
Back to university
I love food but above all, I like to talk about it. I returned to my university as a Teaching Assistant on the subject of Marketing of Typical Products. I held lessons and exams and helped the students in for the thesis.
Lessons learned: teaching and public speaking.
Bienvenido en la blogosphere
I packed my bags for the Leonardo program: it's a post-graduate internship in Seville. The new setting is the opportunity to introduce myself to the digital universe. So I had my first approach to SEO, CMS and web content writing articles for a blog.
Lessons Learned: Writing for the Web and Spanish for Survival.
Content for Hotels and cruise ships
The experience in the tourism sector begins in Milan. I deal with editorial planning, content management on different CMS, SEO writing, paid campaign management. I also provide web support and training.
The adventure in the sector continues in Naples, where I manage the contents for a very specific and complex universe: cruising.
Lessons learned: web content management, teamwork, overview of digital strategies. I do copywriting, keyword selection and data analysis on the content.
Social theater
I realized that it was necessary to work and experiment on other channels and tools to understand my job well and expand my knowledge. So I became a freelance social media manager for a theatre company. I managed Facebook and Instagram pages also using Business Manager. The goal was to define strategic planning and consolidate the online presence.
Lessons Learned: social media management and acting.
Fashion and luxury Made in Milan
After many years, a radical change in the sector: I begin my experience in the fashion and luxury sector in an institution: Prada. I manage content for all websites worldwide.
In summary, these are my skills:
Web writing
SEO-optimized web writing. Content production in Italian and English adapted to the tone of voice. Review and definition of the content strategy.
Public speaking
Competence acquired through teaching and amateur acting.
Social media management
Goal setting, planning, analysis, copywriting and use of Facebook, Instagram and Business Manager for content management and paid campaigns.
Hard skills
CMS, Contentsquare, Google products (Analytics, Ads, My Business), Chat GPT, Mailchimp, Facebook and Instagram, Office suite.
Communication
From writing to organizing events. I have been a communications specialist in various departments with different duties.
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Soft skills
Team player, adaptable, empathetic.
I consider learning and curiosity fundamental. Sometimes too pensive.
